In 2009, just as the iphone fad climaxed, the next “thing” to catch people’s attention was the just around the corner. Like the iphone, it promised to be sleek, stylish and expensive, to offer uncountable applications and get many technophiles busy. Except technologists, no one expected it. It came into the scene bold and curve, holding a javelin in one hand and pointing a touch in the other. It came first to the city and then travelled to the slums before finding its way to the nooks and crannies of Nigeria and everywhere the 3G telephone signal went. It is still here in Lagos where the craze first started but for how long it will stay, no one knows. It is the almighty blackberry. Nicknamed BB and developed by the Research in Motion (RIM) company, this adult’s toy or tool (depending on how it is used) is now becoming the envy of little children.
I was an industrial trainee somewhere in Victoria Island when the BB entered Lagos. It did not struggle to introduce itself because the luxurious taste and tech groove of many lagosians quickly got its demand going. Like hot cakes served with iced coke, the BB sold. Many people around me, both those who had business using it and those whose salary rebuked it, were soon scheming and strategizing on how to purchase one. Today the idea is, if you are not using a BB and planning to buy one, you have been left behind. I even overheard a big girl persuading her boyfriend to make sure he got her another type on her forthcoming birthday. But the other idea is that those whose businesses demand on-the-go internet connectivity definitely needed portable internet devices like the BB smartphone. When high school seniors, yet-to-be matriculated undergraduates and unemployed adults start declaring their want of blackberries, you should know it is just because of the craze. Bitter truth: if your job or studies does not demand the use of an expensive smartphone or if you already have a laptop and reliable internet connectivity, owning a BB might just be an unwarranted liability.
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